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Increase Online Sales by Evoking a Seasonal Feeling

It’s fall here in the US, and your customers are feeling it. They’re seeing it. If they live in warmer climates, they’re wishing and hoping deeply for it. 

Capitalize on those wishes, hopes, and feelings by evoking the feeling of the season for your shoppers!

You do this...

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You Are Enough

So I have one for you. It’s raw, and emotional for me, and I’m embarrassed to even tell it, but I’ve made a big promise to myself to be honest and transparent with you, my reader, in the hopes that I can empower you to also live your best life. One that you’ll eagerly...

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5 Ways to Create a Cohesive Seasonal Marketing Theme Online

There are 5 ways you can create a cohesive seasonal marketing theme to align the Amazon shopper to their shopping cart with your products, and to make the sale.

As we move into Spring & Summer it’s time to create a seasonal feeling to your items on Amazon.

Gorgeous Mother's Day...

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Business Owners, Set Healthy Boundaries

Let’s talk about boundary setting dear friends.

Last month I was on vacation with the whole family. We went to Hilton Head for the first time, and I booked the boys and I a dolphin + beachcomber excursion experience.

It was AMAZING! We saw over 10 dolphins, including a sweet baby.

Then...

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5 Action Steps to Attract Your Ideal Client

I’ve spent the last 5 years training and educating others on selling into Walmart and Amazon.

I’ve worked in or for retailers for almost 17 years now (man that makes me feel old!).

Lately I’ve realized that the biggest lessons didn’t come from work – they came...

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Woman CEO, Be Wild and Free as a Child

Guys, I’ve been listening to so much Rachel Hollis lately that I’m so stinking fired up about empowering our girls I can hardly stand it. 

I guess I didn’t realize what a ginormous disparity girls have, because I’ve spent my life with my head down, blinders on, and...

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Step 6: Marketing Tips So Your Ideal Client Can Find You While You Grow

Step #6: Marketing tips so your ICA can find you while you grow 

This means run AMS ads on Amazon. Add Enhanced Brand Content to add shopper confidence in the purchase of your product. Build out a Storefront so you can dump shoppers in to your brand experience inside of Amazon.

On...

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Permission To Take Care of Yourself

Every year I’ve slayed my New Year’s resolutions, except for one: Reach my goal weight.

I had a gazillion excuses and never made any progress on this goal. “I’m too busy,” “I’m an entrepreneur,” “When things slow down,”...

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Excuses To Let Go Of

I recently listened to a podcast by Dave and Rachel Hollis and I swear, every stinking time I listen to them I get so many truths and ah-ha! moments that I need to have a journal beside me.

But this particular time I was on a run, and getting super pumped and motivated by Dave & Rach’s...

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Step 5: Optimize Items So Your ICA Can Find You

Step #5: Optimize Items So Your ICA Can Find You

Every e-commerce platform is different so understanding how to optimize each one specifically is super important.

On Amazon for example there are so many opportunities to market your product. Beautiful storefronts and Enhanced Brand...

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AGRARIA, Luxury Fragrance Available to Everyone

AGRARIA is a luxury home fragrance line found in the most prestigious hotels around the world. From their signature diffusers to candles and bath and body products, you can literally wrap yourself up in their decadent fragrances.

My team recently started managing their Amazon account. I love...

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3 Ways to Recognize You’re on the Right Path using Angel Numbers

Let’s talk Angel Numbers. I’m sure you’re like “What in the world is she talking about?”.

Well, when you see the same numbers in a row, over and over throughout your day those are called Angel numbers!

The most common ways to see them are on the clock.

12:12....

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