We've got Betsy McGinn, eCommerce and Amazon expert on today's show!
Betsy helps brands strengthen their strategic direction, on Amazon and their own Direct-to-Consumer eCommerce, and will lead you through every step of this complex channel, to ensure a profitable online business!...
It's getting harder and harder to make a profit on Amazon.
Lately we've been counseling clients to view Amazon as a marketing platform, and remove it as a sales function.
Today Ashlee and I spill all the deets on how we're directing clients, and what action steps to take.
We had a client come to us for some Amazon item page and Storefront videos.
They asked for a commercial-style video with real life people.
Cristina, our Marketing Director, created this just under 2 minute video.
We have a shorter version of this for their item page, and for them to use on their...
It took me YEARS of creating content for my email marketing to realize that absolutely no one wants to hear my talk about my day job - helping brands sell into Walmart and Amazon.
And that's interesting, considering I have just under 10,000 contacts in my email database - almost all from...
It's so much fun to get to be a part of launching new brands to market, or helping them with a brand refresh.
We got to start from the very foundational basics with a new client recently - creating a Brand Guide.
Brand Guides ensure that your company remains consistent across all platforms...
I'm noticing a trend with my food clients on Amazon.
They're not making any profit.
Now, I'm not saying don't sell food items on Amazon, but I'm saying that for 2022, we need to change your strategy of WHY you're selling on Amazon.
Amazon is a marketing platform.
Meaning that buyers in every...
