Weekly Newsletter
Up-Level Your Company's Vibe to Increase Sales!

It's so much fun to get to be a part of launching new brands to market, or helping them with a brand refresh.

We got to start from the very foundational basics with a new client recently - creating a Brand Guide.

Brand Guides ensure that your company remains consistent across all platforms...

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Living Intentionally

Reflecting back, what was the best part about your typical day last year?


Mine was all of the pampering and self care that I implemented into my week.

It’s literally the only thing that saved me, and had me showing up well for my family, team and clients.

5 days a week training...

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Be Kind to Yourself

 

I overheard the saddest talk from a lady in a spa dressing room this weekend.

Hang tight. Let me set the stage here.

My hubby and I just celebrated 7 years together and took off for Missouri to Big Cedar Lodge to have a spa day and stay overnight in a cabin.

I’d just finished 90...

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I've Baked Way Too Much During Covid

I had a total meltdown the other day.

For the first time in 6 months I met up with my trainer and got updated measurements and pictures.

I’m moving and working out more than I ever have in my ENTIRE life, but honestly – I’ve gained some weight since Covid began.

As I tried to...

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6 Ways to Immediately Protect Your Product Based Business

I was meeting with a potential client last week and instantly came up with 6 ways to protect your business during this Coronavirus outbreak.

As people stay home, it’s important to react swiftly to shopper buying behaviors and still meet purchasing demands.

  1. 1. Get help with Amazon...
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What's Your Workout Archetype?

Do you run the same way you go through life?

Let me explain.

This weekend my husband and I went out in our neighborhood to get some exercise.

I’ve been training for my first 5K, so I knew that I’d need to get at least 2 miles in today, beating yesterday’s run, and working on my...

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Why You Can't Rely On Trade Shows

You CANNOT rely on trade shows anymore to get retailer placement.

There, I said it. And yes I know we’re all still mad and angry about the cancellation of Expo West yesterday (I was headed there too), the Housewares show, and we all know that’s not the last of big show cancellations....

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Try Something New

I did something REALLY BIG last weekend that I’d never ever done in my 36yo life.

Well, 2 things I’d never done

No, 3 things I’d never done. Maybe it was 4 (I’ve stopped counting)

Let me break them down in order to fully stop and appreciate what a big deal last...

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No Capital? Why Bother at All?

Today, I’m dropping some truth bombs on ya…

First, let me set the stage. Last week I was on a call with someone who:

  • Was priced way higher than his competition
  • Wasn’t active at all on social media
  • Had no brand following or recognition
  • Hates technology &...
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Hi, Iโ€™m Jennifer. Let Me Introduce Myself!

Welcome! If you’ve found me, it’s not by accident. I’m glad you’ve landed on my blog post page! 

BUSINESS

I’ve dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and...

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Lessons In Letting It All Go

Today I want to talk about loss. Because it sucks. And also because it’s part of life.

I’m a “glass half full” kinda gall almost all of the time – just ask anyone that knows me. But sometimes it’s good to just be real. To be raw. To be relatable.

So here...

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Create Added Value For Your Shoppers This Season

Are you capitalizing this season on extra value-adds that you can share with your shoppers?

If not, why aren’t you?

It’s free, and just takes a bit of time and energy.

Take 5 minutes and brainstorm what problem your product or offering solves.

Then create something to offer as a...

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