Increase Online Sales by Evoking a Seasonal Feeling
It’s fall here in the US, and your customers are feeling it. They’re seeing it. If they live in warmer climates, they’re wishing and hoping deeply for it.
Capitalize on those wishes, hopes, and feelings by evoking the feeling of the season for your shoppers!
You do this through
2. Words used in your listings
4. Enhanced Brand Content
Here are some actual real-life examples of how brands are using the feelings of this season to help shoppers get in the mood, and buy more.
Here’s the recipe card template I’m using for each item in the menu. This will be added to a seasonal tab called “Thanksgiving Recipes”, and each recipe card will become a sub-tab underneath!
The 3 Best Takeaways:
- Update images in your listings to the correct season.
- Your Storefront/Website should be inviting, and cause the shopper to want to spend lots of time on it buying more than one item.
- Get creative in making downloadable, recipes, tips, or advice that will actually add value to your shopper.