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Try Something New

I did something REALLY BIG last weekend that I’d never ever done in my 36yo life.

Well, 2 things I’d never done

No, 3 things I’d never done. Maybe it was 4 (I’ve stopped counting)

Let me break them down in order to fully stop and appreciate what a big deal last...

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No Capital? Why Bother at All?

Today, I’m dropping some truth bombs on ya…

First, let me set the stage. Last week I was on a call with someone who:

  • Was priced way higher than his competition
  • Wasn’t active at all on social media
  • Had no brand following or recognition
  • Hates technology &...
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Hi, I’m Jennifer. Let Me Introduce Myself!

Welcome! If you’ve found me, it’s not by accident. I’m glad you’ve landed on my blog post page! 

BUSINESS

I’ve dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and...

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Lessons In Letting It All Go

Today I want to talk about loss. Because it sucks. And also because it’s part of life.

I’m a “glass half full” kinda gall almost all of the time – just ask anyone that knows me. But sometimes it’s good to just be real. To be raw. To be relatable.

So here...

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Create Added Value For Your Shoppers This Season

Are you capitalizing this season on extra value-adds that you can share with your shoppers?

If not, why aren’t you?

It’s free, and just takes a bit of time and energy.

Take 5 minutes and brainstorm what problem your product or offering solves.

Then create something to offer as a...

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Increase Online Sales by Evoking a Seasonal Feeling

It’s fall here in the US, and your customers are feeling it. They’re seeing it. If they live in warmer climates, they’re wishing and hoping deeply for it. 

Capitalize on those wishes, hopes, and feelings by evoking the feeling of the season for your shoppers!

You do this...

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You Are Enough

So I have one for you. It’s raw, and emotional for me, and I’m embarrassed to even tell it, but I’ve made a big promise to myself to be honest and transparent with you, my reader, in the hopes that I can empower you to also live your best life. One that you’ll eagerly...

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5 Ways to Create a Cohesive Seasonal Marketing Theme Online

Thinking back on how I just helped my clients get through the Back to School season, there are 5 ways you can create a cohesive seasonal marketing theme to align the Amazon shopper to their shopping cart with your products, and to make the sale.

As we move into Fall it’s time to create a...

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Business Owners, Set Healthy Boundaries

Let’s talk about boundary setting dear friends.

Last month I was on vacation with the whole family. We went to Hilton Head for the first time, and I booked the boys and I a dolphin + beachcomber excursion experience.

It was AMAZING! We saw over 10 dolphins, including a sweet baby.

Then...

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5 Action Steps to Attract Your Ideal Client

I’ve spent the last 5 years training and educating others on selling into Walmart and Amazon.

I’ve worked in or for retailers for almost 17 years now (man that makes me feel old!).

Lately I’ve realized that the biggest lessons didn’t come from work – they came...

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Woman CEO, Be Wild and Free as a Child

Guys, I’ve been listening to so much Rachel Hollis lately that I’m so stinking fired up about empowering our girls I can hardly stand it. 

I guess I didn’t realize what a ginormous disparity girls have, because I’ve spent my life with my head down, blinders on, and...

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Step 6: Marketing Tips So Your Ideal Client Can Find You While You Grow

Step #6: Marketing tips so your ICA can find you while you grow 

This means run AMS ads on Amazon. Add Enhanced Brand Content to add shopper confidence in the purchase of your product. Build out a Storefront so you can dump shoppers in to your brand experience inside of Amazon.

On...

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