Step 5: Optimize Items So Your ICA Can Find You
Step #5: Optimize Items So Your ICA Can Find You
Every e-commerce platform is different so understanding how to optimize each one specifically is super important.
On Amazon for example there are so many opportunities to market your product. Beautiful storefronts and Enhanced Brand Content allow you to share your branding and attract your ideal shopper.
Through Walmart.com, while there is no Storefront there is the ability to add imagery to the item pages.
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10 Ways to Scale Bigger on Amazon
1. Fully optimize your listings with 9 images
2. Add sales converting keywords to the titles, bullets, and back end.
3. Get Brand Registry
4. Add video
5. Add Enhanced Brand Content
6. Enroll in the Early Reviewer Program
7. Run PPC ads through Amazon’s AMS program
8. Offer coupons
9. Accept Lightening Deals when available
10. Send email autoresponders ad communicate to your shopper
More Resources:
- Step 1: Create a product for your ICA
- Step 2: Brand your products to magnetize your ICA
- Step 3: Get approval to sell into your ideal retailer
- Step 4: Understand how to start item and vendor set up
- Step 5: Optimize items so your ICA can find you
- Step 6: Marketing Tips So Your Ideal Client Can Find You While You Grow
